JOHN REED FITNESS BRAND CAMPAIGN: ONLY AT JOHN REEDLife’s too short for boring gyms, so I built a campaign that makes John Reed impossible to mistake for one.
Every gym competes on equipment and price. JOHN REED offers something different: live DJs, design-driven interiors, state-of-the-art equipment, and an experience unlike any other. Walking in feels more like arriving at a club than a gym. The campaign’s job was to make people feel that difference before they ever walk through the door.
