RETAIL + FASHION
Role: Creative Director/Art Director
Clients: Rebel Athletic, Rebel Athletic Cosmetics, Living Magazine
I’ve led product, campaign and editorial shoots for sports and athletic, beauty and fashion brands, owning each shoot from the first idea to the final frame. That covers concept and creative direction, pre-production, casting and styling, art direction on set and post-production.
Every shoot starts with one question: what should someone feel when they see this? Whether it’s a sports bra built to move, a jewel-toned eye palette or a seasonal editorial spread, I build a visual world that makes the product part of the life the customer wants.
